The Study On The Ecotourist's Environmental Behavior In The Perspective Of Tourism Perception

The ecotourism is paid attention to for a long time, however the environmental deterioration which it pays attention to has not obtained the alleviation, instead of presenting the increasingly fierce situation. In the near future, the unprecedented global low-carbon tide will label the main future melody of the world as the environment question once more. The ecotourists'responsible behavior to the environment can relax the environment question effectively and solve the relations between the protection and the development. Based on the earlier research which studied by domestic and foreign scholars, this article focused on this domain difficult, which was ecotourists behavior. The paper will fill the blank of ecotourism system through to the special research of the core environment behavior and try to provide the trifle beneficial achievement for the ecotourism system theory construction and the practice operation.Based on the document research and theory statement from the perspective of tourism, the paper analyzed the ecotourists environmental behavior thoroughly. This paper propsed a hierarchical theory of environmental behavior from the ecoturism perception based on the ecotourists classification system, which ecotouristis'environmental activities will be divided into self-perception, interesting perception, collaborative perception. In addition, the paper analysised and refined the inside and outside influence factors which influence final environmental behavior decision, constructing the oretical model of the ecotourists'environmental behavior finally. At the same time, the article maked the further theory to elaborate and pursured a discussion of formation and evolution mechanism on the environmental behavior. For the confirmation theoretical model, the paper taked the Hangzhou Xixi National Wetland Park as the illustrative case place. Information and data has been obtained on the basis of the scene questionnaire survey and face-to-face interview. The paper obtained more ideal adaptive using structural equation model quantitative analysis finally. Then it verified the assumption that is self-perception influence factor, interesting perception influence factor and collaborative perception influence factor have influence on environmental behavior. Study of the formation mechanism and path on self-perception environmental behavior, interesting perception environmental behavior and collaborative perception environmental behavior have been effectively supported by the empirical analysis.The paper proposed the promotion countermeasure on ecotourist environmental behavior and the tourist education and the management system in view of the earlier period research conclusion, which provides reference for the management in Xixi National Wetland Park or even domestic and foreign ecological scenic with the same background. The paper came up with environmental behavior promotion countermeasure, which is constructing ecology sensation field in every way union interaction, formulating behavior standards and revising sensation deviation, touching the benefit sensation by means of the virtual environment experience and strengthening the self-sensation by transmitting the effective information. This article suggest that we should replace strain compulsion with guidance and change instills into experience in every way joint management in the tourist education and the management aspect. It is also necessary to construct the tourist behavior guidance and adopt differentiated and untied visitor management.