The Research On Informationize In Production Process Of Panel Furniture

China's furniture industry still in its formative years, and there is great room for development. Especially private enterprises are playing an increasing role in the development of China's furniture industry. However, with the deepening of economic globalization, China's furniture industry has ushered in a yet another challenge. Raw material prices and labor costs rise sharply, RMB appreciation, Continuous introduction of environmental regulations, The U.S. market downturn, Trade protectionism, Such as anti-dumping, heard of special trade protection, the original low-cost and low-cost advantage has become weak cliff. Therefore, the transformation of China's private furniture business is imperative.The article summarized the motivation of transformation and upgrading as "external cause" and "internal motivation". The requirements of Environment, such as International environment and Political environment, economic environment, technological environment and cultural environment, to private furniture business is its external motivation; defects and shortcomings showed in the development of China's private furniture business is the internal motivation.This paper, through the use of Porter's Industry Analysis model, the external factors of China's private furniture enterprises and showed Five aspects,including the competitiveness of existing enterprises, Potential entrants, alternative products, suppliers and the bargaining power of buyers. The article analyzes the resources and capabilities of China's private furniture business, so that emerge for opportunities and threats, weaknesses and strengths, preparing for that the strategic choice.Through the above analysis shows that:Alliance strategy should be adopted in response to the threat of external; international strategy should be adopted in order to seize the opportunity.The enterprises should transform to the Institutionalized, scientific, informant management and establish a sound and reasonable management mechanism.The enterprises should transform to the flexible, information-technology production, in order to achieve a mass customization production.The enterprises should transform to the Original, green, self-culture design and establish the sound design system.The enterprises should transform to the brand, green marketing and a variety of marketing channels.