E-marketing Solution For XY Lubricant Trading Co., Ltd

E-marketing is currently a hot topic in marketing. Although there are some meaningful and valuable researches on E-marketing, For SMEs, especially for some field, the research still small and less. Base on literature review,company interview and questionnaire, This paper will do the empirical study for XY Lubricant Trading Co., Ltd. According to E-marketing's basic theory,marketing strategies and integrated marketing theory, we will analyze company's E-marketing model and construct the Performance of E-marketing Appraisal System from cost index,traffic index and benefit index. And then revise the E-marketing in use. In accordance with its own characteristics and qualities of the lubricant industry, we will give the appropriate E-marketing 4P strategies and integrated marketing plan.The main conclusions of this paper are to clarify the essence of E-marketing mode and performance, and give the consultant for index selection. We try to provide some marketing practice for SMEs, especially in lubricant industry.