The Developmental Strategy Research Of Jiangxi Radio Plant

One of the vital symbols of mighty comprehensive national power and national defense power is advanced National-Defense-Electronic-Technology Industry, which is strategical industry of a country. The main product of Jiangxi Radio Plant is communications equipment. As an important enterprise in this industry of China, The main product of Jiangxi Radio Plant is communications equipment. Jiangxi Radio Plant undertakes significant historical missions. It reorganized assets with Tsinghua Tong fang Company in 1998. Ten years later, the plant faces temptation of various opportunities and a lot of development annoyance. Under this circumstance, the debates among decision makers focus on choosing a proper development direction and a good increase way. Thus, carrying out strategical management is urgent.The thesis first introduces the development of enterprise strategy theory in developed countries. Then on the basis of relevant data, it analyzes various environment elements which influence the development of enterprises, including both exterior elements and interior elements. Analytical methods such as SWOT SPACE and BCG are adopted. In the end, the thesis poses feasible alternative strategies, development directions, strategic aims of development, as well as several implementation strategies. Only in this way, the enterprise can'develop strategically under the system and culture drive'in this increasingly complex and changing business environment. And only in this way, the enterprise can avoid making same mistakes as many other enterprises in China.The author hopes the thesis can instruct future operation of enterprises and the theories in the article can be enriched in actual business world to become more useful reference to the development of China's National-Defense-Electronic-Technology Industry.