Information Design Of Fashion Brand Communication

Fashion Brand Communication is an information organization which combines artistic forms with scientific methods. Information Design of Fashion Brand Communication displays the complicated information clearly by methodical analysis, consequently, communication efficiency is improved and the information can be conveyed to the recipient effectively. This is not only a scientific method and concept which convey information clearly and fast, but also a process, during which the information can be researched, filtered, collected and expressed. This article tells the practical application of information design and the methods that introduce brand communication into information design by analyzing"Exception Brand"in terms of fashion brand communication, which means that analyzes target, medium and method of information design by colleting brand information organization. By studying application information design during the communication process of"Exception Brand", this article investigates the feasibility of the information design on the aspect of brand communication to play a role in improving efficient information communication in such aspect and provide the forceful support of brand communication.