Study On The Evaluation Of Commercial Bank Competitiveness Based On Unascertained Comprehensive Measure

Along with the deep development of economic globalization and financial integration, countries and economies all over the world will own the development of the financial industry as an important element of economic development, which is getting the increasing importance and concern. China is at the critical period of deep reform and development in the socialist market economic system, financial is playing an increasingly important role in the modern market economy life. Among them, the bank's competitive strength is an important indicator of measuring a country's financial development degree. Commercial bank of financial institutions is a core component of the finance, which is playing an important role in the financial development of whole society and the entire economic and social development. With the continuous reform and deregulation of China's banking industry, China's commercial banks gradually change from the state of state-owned commercial banks occupying monopoly position to the state of state-owned commercial banks occupying dominance position, and form the situation of co-exist and competing with the joint-stock commercial banks, urban commercial banks and foreign banks. Facing with an increasingly opening up international markets, Chinese commercial banks can or can not compete in the international market place, which is worthy of discussion and concern.With competitiveness theory as the main theoretical basis, around the main theory line of commercial banks'competitiveness, this paper establishes a evaluation index system for commercial banks'competitiveness. On the basis of comparing several evaluation methods, this paper uses the unascertained comprehensive measure model to evaluate the competitiveness of Chinese commercial banks, and analyzes Chinese commercial banks'competitiveness from a new perspective. On this basis, this paper analyzes the advantages and disadvantages of Chinese commercial banks, which is very important for us to make competitive strategy and maintain the healthy development of finance. This has global significance in deepening the financial system.