Marketing Strategy Research HSBC In Middle Region Of China

Marketing is an important economic management activities in corporation, the bank is no exception, It makes use of maketing strategy successfully, which is critical for survival and development of the bank. HSBC is a representative foreign bank in the middle region, It establishes WuHan subsidiary bank of HSBC at april in 2007, It officially opens up in Taiyuan,Changsha, Hefei and Zhengzhou subsequently. It is a new entrants in the middle region faced with many competitors, it will be maintain and expand its market share in the middle region, paying attention to research of maketing strategy will gain competitive advantage which is an important way. This article is based on 4P marketing mix strategy, It takes use of many methods to research, such as comparative analysis, SWOT analysis and diagram analysis. it is consisted of five parts.ChapterⅠ:Introduction. This chapter explores the significance of this research, the relevant literature review and evaluation, research content and frameworks, innovations and inadequate. The existing studies in postal reform were mainly focused on marketing situation of HSBC in china, obtaining a result is that review is short of the relevant research of marketing in middle region. This is the pointcut of this paper.ChapterⅡ:Marketing Situation of HSBC in the middle region. This chapter analyses basic situation of HSBC, current situation of HSBC in the middle regions and marketing situation of HSBC, summed up the marketing ability becomes stronger in the middle regions.ChapterⅢ:Environment of the HSBC in the middle region. This chapter adopts SWOT model to analyze HSBC environment, mainly from the four parts:strong, disadvantage, opportunity, weak. The HSBC is not only facing great competitor, but also, it is a great opportunity for the HSBC development. So we make use of its advantage to make suitably marketing strategies.ChapterⅣ:The STP of HSBC in the middle region. The HSBC analyzes the market subdivides and chooses goal market research by STP, which is the basis for the development of marketing strategy.ChapterⅤ:The market strategy of e HSBC in the middle region. According to the target markets choose relevant Marketing strategy, which include product strategy, price strategy, promotion strategy and place strategy, they are very important. As for product strategy, it exploits new product in order to adapt transformation of market and requirement of customer. It adopts different price about different product, introducing four price ways. The promotion strategy primarily includes promotional staff and other promotion, or combining them. Place strategy is composed of three ways, which are optimizing direct place, polishing indirect place, merger and cooperation place strategy.The practical situation of the HSBC sets out marketing strategy in the middle regions, which is instruction sense and operation to marketing orientation and marketing strategy.