Study Of Securities Brokerage-based Core Competence

This paper study the core competence of securities brokerage; when study the core competence of the brokerage based securities,first should analysis the exterior environment of the company and then on the basement of interior strategy resourse, through a customer-centric business process transformation approach, integrate organization resources, human resources, information technology resources, customer resources,thus format the core competence of the company which is an kind of capacity of characteristics and professional value-added service, also its can consummate the operating and maintenace support capability of the brokerage-type securities comany;high value added service capability is an important way to improve the core competence. Also we did some valueable study for the core competence research of this kind company, the summary of the paper as below:First part:make an explanation of the definition of the securities brokerage based company, describe the problems and the current status of securities brokerage based company in detail, and then find the conclusion:The root cause for problems is the lack of core competitiveness. Positioning only as soon as possible to enhance the core competitiveness of enterprises in order to obtain a sustainable competitive advantage. Second part:combine the exterior environment, Strategic Resources,Internal value chain of the broker based company,identify and locate the core competence of the brokerage based securities company,the conclusion is:based on the internal resource-based strategy, the Securities brokerage-based company's core competitiveness,first should master the external environment of the company,, through the customer-centric business process transformation approach, integrate the organizational resources, human resources, information technology resources, customer resources, boost corporate value chain links the great value, then format the company's core competence-with unique and specialized value-added service capabilities.Third part:Specifically pointed out the way how to improve the core core competitiveness of securities brokerage based companies. Concluded that the broker-based securities firms should be supported by improving operation and maintenance capabilities, high value-added service capabilities, so as to achieve to enhance the competitiveness of the company's core purpose. And specifically set out specific solutions:customer-focused information technology platform, customer-focused operations management platform, customer-focused product development platform, customer-centric marketing management platform and customer-focused integrated service platform. Fourth part:To CITIC Wantong Securities LLC, for example, make an case analysis.The last part:Conclusions and the full text with the research on the future prospect.