Research On Competition Strategy Of Dalian Hermetic Pump Co., Ltd

21st century is a competitive century; the competition of enterprises becomes more and stronger with the integration of world economy. Competition can create an excellent enterprise, it can also destroy an enterprise. Medium and small-sized enterprises must realize the harsh situation and complex environment, and generate the suitable competition strategy for the sustained, stable and healthy development.In this paper, we take Dalian Hermetic Pump Co.,ltd as objective, analyze its external and internal environment with the theory of enterprise competition strategy, work out the development direction and objective, and conclude that Dalian Hermetic should follow the focus strategy.There are six parts in this paper. Part 1 is the introduction, referring to the researching background, purpose and method;part 2 is the analysis of external environment of Dalian Hermetic, including macro economic and industry environment; part 3 is the analysis of internal environment of Dalian Hermetic, including resource, core capabilities, value chain; in part 4, we work out the design of focus strategy for Dalian Hermetic with SWOT analysis based on the strengths, weakness, opportunity and threaten of Dalian Hermetic;part 5 is the strategy implementation and guarantee, including HR, brand, enterprise culture and informationization; the last part is the summary of this paper.This paper is the results of linking theory with practice, it can be useful for the development of Dalian Hermetic, and also be helpful for the other medium and small-sized pump enterprise.