Marketing Strategy For 3G Services Of Shenyang Unicom

The rapid development of the mobile communication leads that the fixed phones replaced by mobile phones by and by, as the biggest fixed line operators, the challenge for Shenyang Unicom is evident, Shenyang Unicom must adjust its strategy, play full-service benefits.The paper seeks to make comprehensive use of the MBA knowledge, combined with my many years of working experience in the telecommunications industry, deeply analysis the 3G marketing environment, the problems that Shenyang Unicom faced and the competitive situation of 3G business, based on Marketing Theory to propose 3G business development marketing objectives and marketing strategy.The full-text is divided into five parts, the first for the Introduction, the second part for the status of Shenyang Unicom and marketing environment analysis; the third part for the competitiveness analysis of Shenyang Unicom, Part IV to determine the target market positioning, systematic analysis of the 3G consumer market and, target markets, as a bedding for 3G product marketing strategy; fifth part formulate the marketing strategy for 3G products, including product/service strategy, brand strategy, distribution channels and marketing strategies, etc..The article holds that Shenyang Unicom should focus on product portfolio and value chain marketing, and establish a marketing alliance and partnerships, also plan and advocacy 3G services brand together with the customer brand, and expand sales channels to form a differentiated channel model, it is necessary to do a timely 3G product promotion, by advertising, preferential policies to do business promotion, using social public relations to enhance image and sales.