Empirical Study On The Goodwill Factors

With the restructuring of China's economic development structure, corporation mergers and restructuring activities between the two sides, excess premium received wide attention. And the excess premium over the purchasing price increases, with the average rate actually accounted for more than 30%. Academia and industry named the excess premium the goodwill. After 100 years of research, the issue of goodwill has made great progress, and the goodwill factors received more concerns.Equity value is the most basic value of the enterprise, reflecting all the rights and interests of the shareholders of the enterprise. Relative to other assets, goodwill on equity value has greater impact. Based on the point that the goodwill contribute to equity value, this paper study on the factors of good will in order to improve all the rights and interests of enterprises.In this paper, we take 2007-2010 listed companies as sample, empirically analysis the value of goodwill on the contribution of business equity, and highlighting the importance of research reputation, and based on the goodwill on the status of assets, Study on the impact of factors of goodwill. To the factors goodwill, we analysis the portion of the outstanding management team, good quality staff, the financing of enterprises, enterprise credit, effective advertising, high marketing level, excellent location and good relations with the government on business the impact of reputation, and then we study the relevance of goodwill.Through empirical research the following conclusions:the average wage executives, employees average wages, cost of sales, intangible assets and goodwill of the total tax a significant positive correlation; equity ratio and the average interest rate was negatively correlated with the goodwill and not significant; inventory turnover rate and a positive correlation between goodwill and not significant. Thus proving excellent management team, good quality staff, effective advertising, strategic location, good relations with the government can affect the value of goodwill.