Business Model Of Enterprise Operating Logistics Information Platform

This paper discusses the reasonable business model of logistics information platform using economics management, marketing management, e-commerce and strategic management knowledge. Logistics information platform has important significance for promoting the development of modern logistics industry, and it has important economic and social value of building a reasonable business model for logistics information platform with long-term and stable operation. The development of logistics information platform is in a complex complexity market environment, related closely to the national economic, social development, industry jobholders, information technology progress, and business concept change, has some difficulties and risks. This article researches from the background of the development of logistics information platform, using SWOT analysis method, the PEST, comparative analysis and other kinds of means, analyzes the market environment and then determines the positioning business model, evaluates the challenges and opportunities of the logistics information platform construction and operation facing objectively. Through the inter-external logistics information platform management experiences and lessons from logistics information platform, the business process improvement, functional improvement, strategic alliance selection, financing, human resources etc are put forward the practical significance of logistics information platform business model realization way, through the case analysis model of practicality and rationality, validation logistics information platform business model of rationality.