Implementation Research On Consultant-Type Marketing Of Composite Materials About Nano-ceramic

With the development of the economy, the trend of personalized of customer demand is the accordingly emerging, so marketing consultant model become a wise choice for the enterprise. The research of marketing consultant used in nano-ceramic composite materials is still in the exploratory stage. The research of this area has only a few scattered ideas, not yet has formed the complete theory. In practice the research can not play the role of systematic guidanceThe paper is based on the theory of 4V marketing and refer to the latest researches and their results from home and abroad to proceed the systematic and completely research for consulting marketing of nano-ceramic composite materials. This thesis is divided into four parts to research consulting marketing implementation in the nano-ceramic industrial. In the stage of preparation and implementation, the company should implant market analysis set up marketing team build the organizational structure and establish the customer-centric business philosophy before the enterprise carry out marketing consultants for nano-ceramic composite materials. The second stage, the thesis researches the consulting marketing implementation of nano-ceramic composite materials from four points, variation, versatility, value and vibration, providing customers with personalized products and services; In the latter,the enterprises should evaluate of the results, the paper (?)ructs an efficiency evaluation system of consulting marketing for nano-ceramic composite materials and chooses the AHP and method of fuzzy comprehensive evaluation to appraise the effect of consulting marketing and provides a basis for the company both developing marketing plan and changing marketing strategy. Finally, the paper lists a su(?)ssful case in Nano-ceramic industrial which used consulting marketing, and finds out the shortcomings and recommendations for improvement, and concludes several enlightenment of using consulting marketing in the Nano-ceramic industrial product. The theory of 4V and the theory of marketing consultant are integrated to research the marketing activities of Ceramic Nano-composites is innovation of the paper. The research achievement of this paper can provide systematic theory direction for using consultant-type marketing in Nano-ceramic industrial and also can provide reference with the companies which want carry out consultant-type marketing.