Study On The Cause-effect Relationship Between Social Network And The Effect Of Marketing Executives.

From the perspective of strategic resources, tacit knowledge sharing is more important for organization than explicit knowledge to achieve competitive advantages. It is highly important for staffs to learn about how to share tacit knowledge better and it is necessary for us to futher research a more precisely mechanism.The study focused on Marketing Executives'tacit knowledge sharing modeling, Firstly,this study constructed tacit knowledge sharing modeling accordings to review; Secondly, the study adopted two empirical research to check the scientificity of the model. The first research checked the prediction effect of social network to tacit knowledge sharing effect by questionnaire and regression analysis; The second adopted 2x2 intervention experiment to verify the hypotheses through social network mentoring:whether the tacit knowledge level and the performance improved when the social network quality of Insurance Marketing Executives were improved, the second study futher checked the scientificity of the model.The results show that:(1) Social network and the effect of tacit knowledge sharing have cause-effect relationship.Intensity has positive predict effect on tacit knowledge level of the Marketing Executives;Intensity has positive predict effect on the average performance monthly of the Marketing Executives;Network density has positive predict effect on tacit knowledge level of the Marketing Executives;Network density has positive predict effect on the average performance monthly of the Marketing Executives;Work-life heterogeneity has positive predict effect on tacit knowledge level of the Marketing Executives;Education degree heterogeneity has positive predict effect on the average performance monthly of the Marketing Executives. (2) Social network mentoring could effectly improve the social network of Insurance Marketing Executives.Social network mentoring can remarkably enhance the network intensity of Insurance Marketing Executives;Social network mentoring can remarkably enhance the network density of Insurance Marketing Executives;Social network mentoring can remarkably enhance the gender heterogeneity of Insurance Marketing Executives;Social network mentoring can remarkably enhance the work-life heterogeneity of Insurance Marketing Executives;Social network mentoring can remarkably enhance the education degree heterogeneity of Insurance Marketing Executives;Social network mentoring can remarkably enhance the education professional heterogeneity of Insurance Marketing Executives.(3) Social network mentoring could remarkably improve the self-efficacy of Insurance Marketing Executives.