Sales Person Tacit Knowledge Sharing Base On The Human Network

As firms compete for market share competition intensifies, more and more brutal competition among enterprises. Today's competition is not only a product of competition, is the talent competition. Sales of all the most important task of enterprise. Competition among enterprises will eventually develop the market performance of staff in marketing, sales competition between products, a high-quality enterprise sales force is a major component of competitiveness. If the competition between enterprises is a talent competition in the final analysis, then, marketers influence the competitiveness of enterprises is an important factor, the marketing staff was fought in the first line of business employees, they work good or bad, high and low capacity, deciding operating performance, determine the competitive success or failure. Good salesman is a powerful competitive weapon, and their sales performance reflects the enterprise's competitiveness. However, the talent competition is reflected in the knowledge of the competition, marketers have to keep learning to become really good marketers, only the continuous learning of the marketing team, is the most effective fighting team.Marketing staff knowledge and tacit knowledge into explicit knowledge, explicit knowledge, including product knowledge, customer information, etc., tacit knowledge, including how to extract a selling point, how orders for execution, such as how to deal with customers. Marketing staff focused on knowledge management as much as possible will improve the performance of the marketing staff and marketing competitiveness of enterprises and the creation of knowledge externalization of tacit knowledge sharing environment. Marketing's job is essentially the nature of the work dealing with people, therefore, around the marketers have a huge social network. By analyzing the social network marketing, the characteristics of staff, marketing staff from the external and internal social network marketers start to study the path of tacit knowledge sharing. Members of the external social network marketing including customers, competitors marketing staff, friends and relatives, members of the internal social network marketing, including marketing team members, team members and between the marketing manager. Whether external or internal social network social networks, are all members of the accumulation of experience in sales marketing, sales improve sales skills and provided the conditions. Marketers in their social network, in accordance with the specific situation of the working relationship through formal and informal interpersonal relationships with members of the network to share tacit knowledge, in the process of achieving shared a win-win situation. In the last, with Ping An Insurance Company case detailed analysis of the marketers is how the social network for tacit knowledge sharing, through this case analysis, so that we more clearly recognize that marketers is how the human network in self-improvement, self, and also enables us to truly understand the nature of marketing staff challenging work, enthusiasm and desire to work motivation.