Analysis Of Cultural Trade Influence Factors On The Base Of Gravity Model

Cultural product has not only economical attribute, but also ideology attributes. In the environment of economic marketization and globalization, culture reflects much more economic value, and becomes a independent power of the global economy through the industrialization and marketization, and also plays an important role for global economic especially after the crisis.China is considered as the world's second largest cultural hardware export, but the growth of cultural software is far behind the international trade. Our country does not have the comparative advantage of cultural resources into competition advantage in the international market.This paper mainly introduces the gravity model to the cultural trade field, analyzes the cultural trade development, aiming at the exploration and development of the targeted market. This paper also puts forward countermeasures in order to promote our country's cultural trade development and expansion.The first part of this paper mainly introduces the background, significance of the research, research contents, research methods and innovations. The second part introduces the cultural industry attributes and characteristics of cultural trade. The third part analysis the evolution of trade gravity model, and also the derivation processes of cultural trade gravity equation under different trade theory.The fourth part discusses the influence factors of cultural products export for development and pioneering of different cultural trade target market, makes regression model to discuss the influence factors of cultural products export, and emphatically measure external influence factors to determine our cultural trade target market. The fifth part puts forward some suggestions, basing on the empirical analysis, and combines with cultural trade features and internal factors.mainly analysis our country's cultural trade development factors from the internal and external angles.On the one hand,the research of cultural trade has been little analyzed from the perspective of empirical analysis,on the other hand the gravity model has been widely used in the goods trade.In view of this, linking them will benefit for the development both of the cultural trade and the gravity model.