The Study On Housing Development Strategy Of Real Estate Enterprise Based On Housing Consumption Behavior Of Urban Households

Into the 90's, China's real estate industry is the rapid development of urban residents consumption behavior of the impact on the residential market, more and more obvious, but in the residential real estate development enterprises was still stick to the original strategy, the emergence of such enterprises developed The commercial houses do not meet market requirements, lack of housing, consumer behavior survey, development strategy simple lack of customer segmentation and so on. Into 2008 has been how to accurately determine the real estate business residential housing characteristics and trends in consumer behavior based on the development of strategies to find appropriate housing, how to adapt to the market through the implementation of the residential development strategy in the brutal competition in the market and establish their own development strategic advantage and the victory has been placed in front of the real estate business a serious issue. The subject was in this context, on the Shijiazhuang urban housing and real estate business residential consumption behavior analysis of development strategies, and on this basis, the housing consumer behavior based on the real estate business residential development strategy of the exploratory studyIn the second chapter of the consumer behavior and the theory of residential development strategy was outlined. Chapter III of Shijiazhuang residents object to housing consumer behavior survey questionnaire obtained by demographic characteristics, and built up based on the analysis of housing consumption in Shijiazhuang segmentation system, are 11 categories of housing, consumer groups, Meanwhile, consumer groups of different housing characteristics of the housing consumer behavior differences in assumptions made using the chi-square test, the weighted average method and factor analysis of their statistical methods were verified to be 11 categories of housing, consumer groups Shijiazhuang housing consumption behavior. The fourth chapter in the real estate company in Shijiazhuang City, the birth and after a brief overview of the development process, building from the residential development strategy of the evolution of two-dimensional grid map of the past 20 years, Shijiazhuang local residential real estate business development strategies for specific evolution analysis, forecasting Shijiazhuang City housing market will become more segmentation, real estate companies will gradually take the "double-high" of the residential development strategy; In Shijiazhuang, the real estate business and external environment facing the PEST and SWOT analysis carried out after the proposed Shijiazhuang-based consumer behavior of five kinds of residential housing residential real estate business development strategy, a concept introduced, reasons analysis and analysis of the current situation of Shijiazhuang, the existing real estate, and finally puts forward the development strategy. Chapter 2 to Zhuoda Corporation Sun City retirement community projects, for example, the project's strengths and weaknesses and opportunities and threats, the development strategy adopted by the in-depth analysis, and its Why was welcomed by the market reasons summarized.