Automobile Industry Distributors To The Manufacturer's Satisfaction Survey Research

This paper analyzes the factors that affect dealers'satisfaction from the point of satisfaction. In this paper, FAW-Volkswagen Audi of case studies, in order to provide advice to the automotive industry and other industry.In recent years, the Chinese automobile profession already developed into franchised dealers-management model primarily. The increasingly fierce competition of the automotive industry in china makes the automobile manufacturing begins to pay close attention to the dealers'satisfaction. This paper combined the method of theoretical and empirical research, and to dealer satisfaction with the core firms. It expounds and analyzes the basic theory and method of the dealers' satisfaction investigation and forwards automotive distributor satisfaction survey methods by the characteristic of automobile industry. Finally, the thesis points out the aspects that the manufacturers should improved and finds out the satisfaction of the dealers and the factors affected on it.This paper includes four parts as follows.The first chapter The introduction elaborated the selected topic background, the research goal and the significance, the status of this study by the domestic and foreign researchers as well as mentality and the frame of the research.The second chapter describes concept of the dealers'degree of satisfaction and explores the content,method and flow of the testing about the dealers' satisfaction..The third chapter Introduces the characteristics of automobile industry in China and the indicators of the survey on the satisfaction of the franchise dealers emphatically.The fourth chapter includes the typical investigation of Dealers'satisfaction, "The survey of Faw-Volkswagen audi franchised dealers' satisfaction". It also includes the description of the method of the survey, the design of the questionnaire, the analysis and research on the results of the survey, the conclusion and advice given on the survey results as well.Methods:In 2010 July 1-6 July 31, we prosecuted an inquiry on 141 Faw-Volkswagen audi franchised dealers'satisfaction. The questionnaire of the Faw-Volkswagen audi franchised dealers'satisfaction 2010 includs six parts, such as products, sales, market, finance, network and After-sales service.Conclusion:Through the application of case, it is concluded that the automotive distributor satisfaction survey of the general process and basic research index, entire automotive industry and other industries are provides guidance significance.