Research On The Competitive Situation The Insurance Market In Jilin Province

At present, China's insurance industry faces the risks of change, each insurer will be survival of the fittest in the competition, differentiation mix. The insurance industry has gradually towards the rationalization of the market structure change of direction, which is the major forces of change:the internationalization of the insurance market and insurance market-oriented structural rationalization of the insurance market, insurance market diversification. China's insurance companies in terms of the number of total premium income and total assets are relatively small. Various aspects of statistical data, the insurance industry is still in early stages.In this paper, the insurance industry, analyzing the technical and economic characteristics, in the literature on the basis of reading, combing the existing competitive situation of the insurance industry, the status quo of research methods in order. Jilin Province, the insurance market for the natural environment, economic environment, policy environment, human environment, especially in the financial environment and the insurance regulatory environment were analyzed, and then competition in the insurance industry in Jilin province to conduct in-depth research, focusing on analysis of property-casualty and life insurance the basic situation of the different business entities, but also analyzes the human resources in Jilin Province of the insurance market conditions in the insurance market in Jilin Province macroeconomic environment and competitors, a comprehensive evaluation of the state, based on the analysis of the development of a strong insurance market in Jilin Province and unfavorable factors, then presents a strategy for the development of insurance market in Jilin Province ideas.The main research contents include:reading of the literature on the basis of the overall development of China's insurance market status and the current status of research theory and practice for collation and analysis; the insurance industry is a service industry, this paper in the market environment, sorting out and evaluation of analytical methods to establish the competitive situation for the insurance industry analysis framework; application of PEST analysis and competitive driving forces model and SWOT model analysis of the province of the insurance market environment analysis of the potential insurance market in Jilin ProvinceThis paper studies the application of the theoretical analysis and empirical study of two kinds of research methods to analyze data from the latest innovations in the survey wide study of regional in nature.