Entrepreneurs' Moral Blood Seen From Sanlu Powdered Milk Event

It is sound and appropriate for Economic Man to pursue the maximal benefits in the economic activities.For the advent of entrepreneurs been rooted into market economy is the inevitable result of long-lasting evolution of Economic Man,the pursuit of the maximum profits in the economic activities is the nature of entrepreneurs.Therefore,the blood circulating in the entrepreneurs'vessel should firstly contain ecomomic element which is in pursuit of the utmost benefits.As the decision-makers and directors of modern enterprises,entrepreneurs who differ from common managers and operators are required to have fundamental moral qualities playing crucial roles in business development.Morality is an inherent nature that makes entrepreneurs to be entrepreneurs.As a result,the blood circulating in the vessel of entrepreneurs should also include moral element.There are prodigious realistic significances for stressing entrepreneurs'morality whether to realize their value,or to upgrade enterprise competitiveness,or to accelerate market growth and promote society development.However , some entrepreneurs who tend to emphasize their self-interest view economic benefits as their only highest goal in the market economy.In the result,the phenomenon of the loss of morality such as Sanlu powdered milk event occurred recently.The loss of moral element in the blood of entrepreneurs is attributed to unfavorable social environment,but the cause for it also lies in such low moral qualities of entrepreneurs as lack of professional ethics,people-oriented awareness,sincere desire,sense of righteousness,legal conception and responsibility. Combining with Chinese actuality,entrepreneurs'moral blood should include six parts at least which are professional dedication and cooperation,people-oriented,honesty and trustworthiness,prefering justice to benefits,keeping from corruption and obeying the law and social responsibility.Finally to take measures to accelerate the development of the moral blood of the entrepreneurs from three aspects:system restriction,public opinion supervision and subjective ability.