| China's automobile industry is developing very rapidly in recent years, the year by year. After nearly 30 years efforts, especially in the past 10 years national automobile production and consumption policy adjustment, the auto industry in our country, the production scale explosive growth appears in 1998-2008 10 years remain above 20% annual growth. China has become the world's second largest automotive consumers and third-biggest car producer. China's auto industry has broad prospects, is expected to yield in China by 2010, the car will be continued growth in 2011, is expected to increase by 19% in between. Facing the increasingly popular auto sales market, based on port logistics chain ro/ro wharf in the key position to transfer, reasonable utilization of existing advantage, and with tianjin ro/ro wharf, the development strategy of tianjin is the key problem facing ro/ro wharf and research hotspot.This paper firstly analyzes the automobile industry and the development situation of ro/ro wharf, tianjin ro/ro wharf vigorously vehicle logistics great promise. Then combining the development situation of tianjin ro/ro wharf, through SWOT analysis and five competitive forces model is analyzed in tianjin ro/ro wharf in the competition advantage and disadvantage, and pointed out the key problems. Then according to the port throughput of automobile ro/ro wharf over to the wharf, the car was analyzed, and the volume of future years of automobile ro/ro wharf is forecasted. At last the predicted results are put forward, based on the future development strategies ro/ro wharf tianjin, namely the crosswise integration and vertical integration and tailored to the specific ro/ro wharf gives development strategy, and pointed out that eventually developing direction-tianjin auto dock as the hub of the bohai economic rim, and auto dock in automobile logistics dominant regional alliances. |
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