The Application Research About China Telecom Strategic Management Accounting

Strategic management accounting is a new management accounting information system, for realizing the maximization of enterprise value, through collection, processing and arranging financial and non-financial information relevant with enterprise strategic management inside and outside the enterprise, and then to help authorities for strategy formulation, implementation and evaluation, in order to maintain and develop the enterprise lasting competitive advantage and service for the enterprise strategic management It is the inheritance and development about traditional management accounting, and to adapt to the stage of strategic management accounting, modern management to a new stage of development.China telecom currently face to severe market competition, three whole business operators provide the service for target market identically, and has the same basic alternative, create and stock mutual competition market share. Introducing strategic management to improve the competitiveness is the guarantee of telecommunication enterprise strategic management and sustained development. It is also the inevitable choice of telecom operating companies. Telecom enterprises management developed to the strategic management phase; the traditional accounting management which centering on internal enterprise environment had failed to meet the needs of strategic management. It is need to introduce strategic management accounting to compensate the shortage of traditional management accounting.Based on the basic principle and characteristics of strategic management accounting, combined with situation and existing problems of strategic management accounting in China telecom group, illustrate the application necessity of strategic management accounting in China telecom in detail. Put forward the specific countermeasures application and development strategy about strategic management accounting in China telecom. The target is form the mode innovation of the traditional financial management change to strategy financial management in China telecom.