The Game Analysis And The Calculating Of The Credibility In The Electronic Commerce

Along with the rapid development of electronic commerce, the credit problems of e-commerce gradually commerce,and become the difficulties of e-commerce development. China's e-commerce credit system is relatively backward, and haven't got how to establish the credit mechanism of B2B and related methods in e-commerce.This article study the mechanism of B2B based on the problems of e-commerce credit..According to the general pattern of credit problems existing in ebXML established, based on distributed intelligent architectures, for the working process of credit system of B2B e-commerce frame mode in different environments, the game model of the electronic commerce thorough analysis research. Focuses on the creditworthiness of e-commerce, the calculation model of the direct trust and recommendation trust and confidence, two design method to realize its. At the same time, also used to qualitative analysis and quantitative analysis of the principle of subsidiary, combining the characteristics of B2B e-commerce enterprises, a credit B2B e-commerce credit evaluation index system.