Study On The Liquidity Risk Management Of Financial Companies Of Enterprise Groups

In an increasingly competitive global context, how can enterprise groups in China participate in the global market competition, better the world, has been actively explored the theoretical and practical issues. With the development of enterprise groups, the birth of non-bank financial institutions such as financial companies have sprung up over the past decade. On the one hand,follow the development model of large enterprise groups abroad,such as Volkswagen, Ericsson's finance company. On the other hand, the birth of our financial companies is the inevitable outcome of market economy and deepening the financial system. Enterprise groups aggregate in financial operations and make professional management, marketing services.Chinese financial companies closely rely on corporate groups and service them. Finance companies in the intermediation of funds, reducing the financial costs, improving efficiency in the use of funds play a positive role. Financial companies have become a new force of China's financial system that can not be ignored. Finance companies are changing from treasurer-based finance company to credit-based financial company and all-changing financial company. As financial company develops and grows, it inevitably faces a variety of risks, such as liquidity risk, credit risk, market risk, operational risk. In the current context of the global financial crisis, liquidity risk prevention provides strong security for sustainable development of finance companies and enterprises.Liquidity risk is often the ultimate expression of various risks such as market risk, credit risk and other risks. It is considered as a comprehensive risk because of its complex and extensive causes. Liquidity risks arise not only because a faulty plan of liquidity. Deficiencies in other areas of risk management also lead to lack of liquidity,and extremely lack of liquidity may easily leads to bankruptcy of finance companies. Operation finance company should follow the principles of profit, safety, liquidity. Liquidity risk management can measure the management level of modern financial companies. In China, the liquidity risk has not been fully understood, the appropriate liquidity risk management is still at a relatively low level, so the awareness of liquidity risk management is not very strong. Therefore, the financial company should be sensitive to liquidity risk and maintaining adequate liquidity is primary objective of liquidity risk management. To achieve this goal, financial company must fully and accurately grasp the situation of liquidity risk, and actively use a variety of effective management measures to control liquidity risk in an affordable range. This paper analyzes the financial company's liquidity risk, using standard research method and empirical research method. Research the situation of liquidity risk management at present, analyse the existent problems and find the root of the problems. Then put forward countermeasures of improving liquidity risk management, to upgrade the competitiveness of financial companies.First of all, analyze the basic theory of liquidity risk management,and introduce the definition of financial company, classification and comparative advantages of finany companies and main risks of finany companies. The meaning of liquidity risk and the causes of liquidity risk are also analyzed.Secondly, analyze the situation and problems of the risk management of liquidity. From the Angles of time and space, analyze the liquidity risk level and the liquidity risk management of actual condition, and through the analysis of the present situation, found problems of liquidity risk management.Then, expound the causes of the problems.Through analyze the present situation of and problems, explain the reasons, find the causal relationship between the reasons and problems, put forward measures for the foundation.Finally, put forward countermeasures of liquidity risk management Analyzing the present situation of the liquidity risk management and the causes of the problems, then put forward some effective measures.