| With the advent of the information age, the global economic competition level has achieved an unprecedented intense rate. Creative industries in this emerging industry began to emerge in the competition and become a powerful booster of economic development. The development of creative industries in china is not a long time, if want to international standards, Wins the competition, we have to set up the new service consciousness and the management idea. Establish scientific and flexible and effective, with quick response ability of enterprise management system. The creative service industry is one of the features of customer orientation, that type of customer's demand is the fundamental enterprise's survival and development, the enterprise must study fully customer, research customer needs.This article from the demand of the emergence and development of recognition, contact the cases and the creative service industry demand in the identification, research needs recognition in the creative service industry project management in practical application. Paper first chapter basically introduces writing background and purpose method. The second chapter has selected representative C enterprise, analyzes the creative service industry characteristics, this paper discusses the basic theory of needs recognition. The third chapter in C enterprise specific cases for research point, needs recognition in the specific case application, the analysis of existing project management exists in the disadvantages. The fourth chapter for the creative service industry project management with some Suggestions, and proposed the next research direction.Creative service industry customer needs recognition is a relatively new research direction, this paper discussed the contents, is expected to further research needs recognition to build a foundation that the future of the enterprise customer demand identification can be more scientific and more effective. |
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