Youhome Shopping Co., Ltd Commercial Projects Location Case Studies

Any commercial enterprise, no matter how well-known brands, no matter how inexpensive goods with acceptable price, its project site must be accurate. Correct site of commercial projects can form a good location for excellent shopping. And the shopping location is one of the key points to business success. Therefore, simply speaking, the project site is very important, and can't be taken lightly.From the development process of Youhome shopping Co., LTD since its establishment in 2002 to now, the location of the project work in the commercial. there are more serious problems. Continued success in the domestic foreign enterprises the case above, the company also learned a valuable location selection experience, the success of a project site selection is the key location of the project. These foreign trade area is a popular location of successful business methods, the use of accurate data, scientific theory model, so that their competitive supermarket stores, benefits are outstanding.At the beginning, due to the absence of store's support, my company only expensed money, but without any profit income. This situation caused our company was radical on the commercial project site selection. Attitude towards the project is "Don't'hesitate, just do it." But ignoring the importance of the location of the project, and lacking of the necessary study and deep understanding to the project, mainly based on subjective judgments come from. Personnel on the site the lack of-experience, subjective assumptions, leads to the company from the beginning into a deep mire of them, the shop closed soon after the Party's delay in delivery of the property, and so many adverse circumstances has plagued the company. And study the underlying reason for commercial projects in the pre-opening there is a problem on the site.This study is in the control theory based on the district site, using case study methods, site selection model from the analysis of the status of the company's start work on the current problems in a more in-depth analysis and research. Youhome shopping Co., LTD in Dalian in the last 8 years in the development process, focusing on the original site selection process and methods of analysis to identify the reason for the failure, while existing local market research to Taoyuan Street store as the main assessment of the object, the analysis of existing data based on the combination of elements such as shopping, shopping on the Youhome shopping Co., LTDs current site selection process to optimize the integration, which made some suggestions and countermeasures.