Research On Development Of Camellia Industry And Its Countermeasures In Macheng City

At present, herbal oil crops are China's main oil crops, Woody oil crops such as Camellia, olive are Need to be further developed. Developing woody oil crops can not only alleviate land competition for the herbaceous and food crops, increase the oil yeildsdemand,but also increase the income of mountain farmers,promote the urbanization process.Camellia which is a unique country-specific oil trees, have been broadly cultivated in South China's 14 provinces (cities)with 2,000 years of history.Tea oil is high-quality which is clear,perfumed, nutritiousand storable.Besides, Tea oil can be further processed for the anti-rust oil,lubricants,etc. the useful substances in the tea cake be further processed for the pesticide, medicine, cleaning supplies, etc.China's Camellia Industry is just at the initial stage, how to promote it is a pressing and important issue.Macheng city which is the biggest Camellia planting city in Hubei province,has hundreds years of Camellia cultivation history. This paper will take camellia industry in Macheng city for example be the city's in Hubei Province for example, analysis its current situation and main problems encountered, puts forward policy proposals andmeasures.Through the review of the literature and survey visit to the relevant departments, processing enterprisesand famers this research found the achievements and problems of Macheng Camellia Industry. In seed breeding and promotion, the achievements are: screened and fostered a series of fine lines;established high-yield forests, demonstration forest, low-yield-transformation forest;established-breeding bases the problems of this link are insufficient funds for Breeding and small scale for seed breeding base. In planting areas,the achievements and dvantages are:superior natural conditions, high quality tea oil; large scale and development space;the inceraseing market awareness of farmers and Basic units;Cooperation Organization was established. The main problem is Dispersed plantedand Extensive managed. In the processing part, this city has formed a number of processing enterprises, but Majority are SMEs with small processing scale,low deep processing ability and utilization, moreover the leading enterprises and overall competitiveness of industries is not high. In the marketing part, Macheng tea oil because of its long history, unique quality, has selled to all over the country and overseas.in addition, the job to cultivate regional brand is done very well.but there are also some problems:the poor brand management awareness of enterprises whose package is rough; low brand publicity; Single channel which is mainly low-oriented; disorderly competitionand lack of integration.To solve the above problem, we must first select the appropriate Industry mode for Macheng Camellia to Integrate interests relationship among all related subjects.Second, government well played the role of macro control, pay greater efforts on capital investment, Industrial Management and famers training. Finally, Macheng Camellia enterprises and cooperative organizations should enhance their market competitiveness, conduct deep processing and comprehensive utilization of Camellia resources, carry out brand operations, improve sales channels.