Design Research Of Beauty Medical Product Based On The Consumption Psychology

With the development of economy and technology, people become more and moredependent on machine. Some experts engaged in medical, chemical etc. subject to seizingthe consumer’s pursuit for beauty and producing effective beauty medical equipmentwhich more quickly and instinct than traditional manual way of beauty. Since a numberof beauty medical machine based on science and technology rapidly appeared, marketcompetition is increasingly fierce. The enterprise try every means to attract consumersattention and pay more and more attention to the development and planning of productsfrom the consumer’s point of view. This paper is founded on the consumption psychologytheory, attempting to summarize the design principles and methods to meet consumersdemand, attempting to provide theory basis for the design of medical beauty machine.Firstly, Putting forward the idea of consumer psychology is imperative in the beautymedical equipment design, and then summarizing the main contents, its research methodsand principles on consumer psychology, based theory basis for this paper.Secondly, through the development of cosmetic medical equipment research, thispaper use the way of referring to literature and relevant case investigation, meaning toanalyze the existing phenomenon and explore the reasons. With comparative betweenadvantages and disadvantages finding the mutual influence between beauty medicalequipment and consumer psychology. Putting forward theory and design methodsinnovation based on clear the target group, in order to meet the needs of users, forminga systematic theoretical research framework which of using consumer research as thestarting point and the foothold.Finally, using the method and principle of the above research to the beauty medicalequipment design practice, putting forward the improvement in the design plan and theoutlook of the future development of cosmetic medical equipment.