Research On The Expansion Of Green Consumption In China

Since twentieth Century80s, with the growing of the ecological crisis and changes in human consumption concept and consumption demand, the green consumption that advocates natural, health, thinks highly of environmental protection, energy saving, and adapts to the sustainable development, rises rapidly in the world.The purpose of green consumption is green,nature, harmonious and health. Green consumption is new and it is good for mankinds’ health and environmental protection. The development of green consumption can not only help to improve the residents’life quality, realize the upgrading of the consumption structure, but also make contribution to the protection of environment and the construction of Chinese characteristics ecological civilization. Compared with developed countries, China’s green consumption started late, developed rapidly, but there are still many problems existed such as that green products is short of supply in market, green consumption knowledge is not yet universal and the green degree of the consumer’s behavior is not high. Therefore, we must rationally guide consumers, expand the production of green products, and strengthen the market supervision of green products.This paper consists of five parts. The first part is the meaning, significance and the theoretical foundation of green consumption. The second is the status and problems of China’s green consumption. The third is the restriction factors of developing the green consumption in China in four aspects, enterprise, consumer and government market environment. The fouth is the countermeasures and proposals for developing green consumption in china.