| With the rapid development of tourism and the change of people’s needs,cultural tourism has become a hotspot of tourism development. As the Luzhou spiritculture has a good natural, historical and cultural condition and a rich, landscape site,with the good opportunity of tourism development, the researcher argues that both thespirit culture and tourism industry could be enhanced through integrating the spiritculture and tourism into Luzhou unique spirit culture tourism. By interpreting theLuzhou spirit culture; and using the empirical research methods, this article integrats thespirit history, culture, landscape, industry into the Luzhou. To enhancing the impact ofLuzhou spirit culture, promoting the development of city tourism, creating the brand ofcity culture and enhancing the city’s competitiveness.This dissertation is divided into four parts: First of all, the introduction chapterpresents the research background, and then analyzes the domestic and foreignresearches on wine cultural tourism, leading to the research purpose and aims to solvethe problem; Second, The second chapter is mainly an overview of the whole spiritculture tourism which includes a description of the first four levels of culture, ananalysis of the correlation of spirit culture and tourism, and the summary of the worldwine culture and strategy, paving the way for the macro analysis and overalldevelopment of Luzhou spirit culture; Third,3Chapter4Chapter as the main part ofthis article, analyze the status quo of the Luzhou spirit culture and tourism as well askey liquor business tourism, then dig the resource value and spirit culture, explore thestrategy countermeasure which conforms Luzhou spirit culture to city pattern, andoutlook future of the exploitation. Last, the fifth chapter mainly explains the researchconclusion and achievements, as well as the limitations and shortcomings. This studymay benefit China spirit culture step to the world spirit culture and also guide spiritculture conforms to city pattern. |
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