In the traditional Chinese culture, the dragon is a supernatural creatures, representsthe power and majesty, dragon corresponding also becomes the object which the peopleworship. With the lapse of time, the dragon of evolution to the modern is not on behalfof the feudal imperial power, but became the typical symbol of national culture, with adistinctive national identity, become an important embodiment of traditional culturalheritage. From the current point of view, with the development of globalization, societygradually westernized, citizen, the nation’s traditional culture has slowly faded, peoplebegan to realize the traditional culture. The dragon as a representative of Chinesetraditional culture more and more attention by scholars, and potential mining on itsconnotation gradually, people gradually found the dragon as a traditional pattern notonly has changed shape, gorgeous color and its rich cultural connotation, as clothingdecorative pattern has great potential, has important to carry forward China’s traditionalfolk art, innovation and its application in the design of fashion and fashion design stylehas opened up a new road.From this stage of the application of dragon in fashion design, the designer of thedragon is too stiff, especially in women’s design decoration, in the mix of colors,reengineering of the dragon and the dragon shape layout still exist manymisunderstandings, and cannot speak the traditional dragon beauty perfectly reflected.Then this paper embarks from the dragon’s development and the historical background,expounded the application of dragon in the clothing design, the application is not inplace of the phenomenon, the dragon in the fashion design in the future as a decorativepattern has considerable development potential, this paper carries on the summary to thedomestic and foreign scholars on the dragon’s research results, points out the deficiencythe research for this article, some research space. In the second part, from the angle ofthe theory of the dragon culture and its design features, analysis of the dragon patternsfrom the connotation and aesthetic point of view; the third part of this paper introducesthe related concepts of women’s fashion evolution and dragon in the application history,expounds the application of dragon in women’s fashion, providing theoreticalfoundation for further discussion the fourth part of this article discusses feasibility;dragon patterns used in women’s design, carries on the analysis to the target market andcan be used dragon design style from the two aspects of design positioning, productpositioning, and finally lists the successful design cases; the last part of the article fromthe angle of the discussion on the innovation of dragon the traditional dragon patterns of reference, given new connotation of epoch and combined with the international trendand discusses the application should pay attention to the dragon in the fashion of theproblem and the future development direction, with a view to women’s fashion in thestyle of innovation, dragon patterns provide a theoretical reference in contemporary andthe development of China’s cultural heritage. |