The Study On Strategy Based On Corporate Culture

Beginning with the study and the ponder over the development of American strategymanagement as well as the corporate culture theory, this article points out the American"weakly regards" in the culture and analyses the relationship between strategy and corporateculture, meaning to provide some references for the Chinese practice of strategicmanagement.Most of American management always consider strategic management from the economicsside, they would like to use measurable analysis to make strategy decision, and few peopleconsider the strategy from the culture side. However, according to the analysis of relationshipbetween strategy and corporate culture, we discover that only pay attention to data analysis isuseless. Strategic management is a complex process, and the character of human beingdecides that the company should relate to some cultural factors such as human values in thestrategic management.Therefore, we can affirm, strategic management is not only science, but also culture. Strategyand culture would not be separated. Moreover, the strategy in corporation should not be acompetitive strategy solely, should also include production, marketing, financing, and so on.Also, other aspects are based on culture, and the action taker should put the culturalconstruction into the process of strategic management.There are some innovative points as following in this study:First, the full text goes with two research routes respectively for strategy and corporate culture,which would be gathered in the end.Second, using the connection model between strategy and corporate culture, this articleelaborates the function of corporate values mixed in strategy and corporate culture.Third, with the aid of Mao Zedong's strategic concept, this article shows that the enterprisestrategy should be a total strategy including production, marketing, finance and so on, whichmaking the cultural factors infiltrate and support other aspects.Fourth, pointing out the rational stress of American strategic management, the paper suggeststhat the Chinese enterprises should consider the Chinese traditional culture as well ascorporate culture in their strategic management, and do more innovation in the of process oflearning western experience.This article is willing to be helpful to the study, introduction into and innovation of strategicmanagement in China, which to change the status quo that relies on the American strategic...