| According to the operating status in the 2G market of CMCC siping branch,This paper analyze and studied the enterprise inner and external operating environment with competing condition , 3G business characteristics , the target market and market demands of company , established the network construct strategy, product development strategy, customer reserve strategy and business marketing strategy of company in the future 3G time.As a 2G mobile communication operater,2G,3G two networks will keep both the long-term, so studied two networks operate with each other, customer and the business upgrade smoothly.This text will take a good reference to the successful operating of company in the 3G time.This paper has four chapters.Chapter 1 is market competition condition analysis of company.Analyzing from the external environment of enterprise development, china's economic health development make a increasing environment to the telecommunication industry, profession control, technique business, market construction and demanding breakthrough variety make China mobile face the all new industry environment.Telecommunication market demands keep on expansion, telecommunication business development more diversified, individuational,telecommunication market develope to open, valid, multi -business competition .Under such exterior environment, the company is keep both challenge and opportunity, at 3G ages challenge will above the opportunity.Siping mobile communication branch company actualized the strategy of"service and business leading"since established in 1999 July,making great... |
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