Construct Manufacturing Industrial Service-Marketing System In China

The market competition entered into the service time, based on the vigorous development of service industry, the harmonizing manufacture technology and product function in manufacturing industry. Service business in the manufacturing industry is the strategic measure to participate in globalization competition, moreover, strengthens competition strength in the knowledge economy time. The manufacture enterprise may sell their own product using the service marketing. On the other hand, some manufacture enterprises also reformed to service industry to develop operating domain along with the further thoroughly development of service economy.This article analyzed Chinese present situation and the existence question of the service marketing in manufacturing industry, according to the service marketing theory and characteristic. After that, constructed our country service marketing system in manufacturing industry, borrowed the success experience from the western developed country manufacturing industry. And proposed that the content of service-marketing system about management and control, to insure the operation of service-marketing system in manufacturing industry.