Research On Marketing Strategies To China Life Insurance Company Limited

In the life insurance marketing, it is always a comprehensive, long- term, and systematical process to design the marketing strategies for life insurance companies, especially at present, the turning point of the life insurance development. Facing with the fully opening up of the whole nation's insurance market, business entity increasing and more severe competitions, life insurance companies all exert themselves to searching for the breakthrough of the new market, and adapt themselves to the ever-changing marketing environments by keeping improving its own marketing abilities in all round.This article is designed to do further study and research about marketing strategy in the field of life insurance industry. And it also, by the use of marketing theory, make more systematical, deeper analysis and exploratory investigation to the marketing strategies of the China Life Insurance Co. Ltd.There are four chapters in this article, the brief is as follows, Chapter 1, It begin with the introduction of the development of the life insurance industry and the present situation ,the opportunities we have and challenges we are faced as well, and there are also some briefings about The China Life Insurance Co. Ltd. Besides, in this Chapter, some professional knowledge of life marketing are also given theoretically, followed by the elaboration of features, development and the need of this marketing strategy study, all of which are the theory foundations of this article.Chapter 2, In view of the external environments we faced, it make comprehensive and deep analysis, from two points, to the management of The China Life Insurance Co. Ltd, including external environments (economy,...