The Marketing Strategy Of Customer Management In Electric Power Companies

The electric power industry is a foundation industry of national economy which is tied with features of public utilities. Power is a special and invisible product and its most additional product is service. This unique feature shows that marketing activities is quite important. Under the new situation, marketing and company development system based on market oriented, deepening market permeation on objective market, widening occupying substitute-goods market, improving service level, increasing market competitive ability, which are great effecting the national economy and people's living standard.The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power-generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage , main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively.After the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system . It is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform. The reform scheme of electric system of our country has already been started, has gone on on schedule , step by step , without any confusion at present.In the shortage period, electric power was undersupply like other merchandises. Nobody had marketing concept, let alone establish marketing...