Study On Construction Of Corporation Culture Of Daqing Oilfield Company Limited

With the spreading of the corporation culture theory in China in recent years, more and more enterprises have realized that corporation culture, as an important power, can bring them tangible and intangible, economic and social benefits. As the development of economic, many corporations in China have encountered more and more complicated competing environment. They began to stress on building up their own corporation culture and their enterprises' cultural concept. How can each enterprise shape a kind of characteristic culture based on their corporations' own peculiarities? How to combine the contemporary research achievement on corporation culture both at home and abroad with the actual practice of the enterprises in China? These are the problems of great significance.The construction of corporation culture of Daqing oilfield has a long history and "Daqing spirit" is honored home and abroad. Under the circumstances of great environmental changes both inside and outside the enterprise, it is advisable for Daqing Oilfield Company Limited to make a micro-recreation and reconstruction of the existing corporation culture on the basis of inheriting the excellent traditions. This paper is guided by the theory of corporation culture and lays emphasis upon "seeking truth from facts". With a standard of the progress of time, an objective and reasonable diagnosis is conducted about the current culture condition of the company. The cream of the corporation culture is affirmed with its imperfectness and improvement pointed out, and propounds a planning design of the whole conception of corporation culture system construction and concrete implement plan. Meanwhile, it is pointed out the problems that the company should pay attention to in the implement process, and all these can help the Daqing oilfield Company Limited to build up a vigorous corporation culture of epochal character and increase the core competitiveness of the enterprise. Hence, stimulating the company to stride forward in the coming market competition and realizing the sustainable development.