Study On Executiveness In Xi'AN Sub-company Mass Insurance Sector Of Taikang

TaiKang Insurance has been established since 1996. It has been flourishing 9 years. The characteristics of it 9 years development are extensive, mass oriented, business output evluation, profit-externalized. To adapt new competitive environment at home and broad, TaiKang Insurance claims transform .Today, it faces three challenges .They are: increasing business output, taking profit, embellishing brand image. Meanwhile, it exists four weakness : inadequate competence in central cities, low rate of input v output, weak marketing power," and excess failing-marketing service sector. Mass insurance biggest four profits channel in insurance. Following the accelerating of insurance internationalization, the foreign insurance companies overall joining in the competition, And the increasing number of new insurance companies, the competition becomes in tenser in the insurance, especially in mass insurance.To achieve the competitive advantage at the present situation, with its Xian sub-company Mass Insurance sector as a sample, this paper studies the present problems, comes to the conclusion that The key to Taikang Insurance is executiveness overall strengthening, and analyzes the reason of its weak executiveness, Than put forward some measures to improve its executiveness, including: establishing a sound object system, perfecting the company's program, completing institutions, raising the staff quality, strengthens controlling, Adopting performance evaluation methods and constructing an effective inspiring system.