Analysis Of Customer Loss On Basis Of Business Analytical System

With the pattern of monopolized is broken, the competition among the domestic telecommunication operators is becoming more and more vigorous,and the simple price competition causes the loss of all sides of the competition. In the situation that the difference in such respects as the service quality of the network, etc. reduces gradually, in order to improve the market competitiveness, telecommunication enterprises are all seeking to improve customer's service quality method. They urgently need to improve the science decision ability, to strengthen the correct judgement in such aspects as market management.Customer resources are the most important key resource of operator,only the cognitive customer abundantly and carefully, understand the customer's difference, could offer better services to customer, could imprrove the customer satisfaction and loyalty, bring the income operator, raise the market competitive position operator. The application that the data mining technology can help the operator to analyse customer's consumer behavior, discerning customer's characteristic, the auxiliary operator carries on the effective marketing and customer service.At present the mobile communication all have buessiness and operation support system, accumulated magnanimity and electronical data, but each information systems are all each manage some of the customer's data, and numerous customer data, action marketing data, the data scatter in system of dissimilarity by the different data format and way of visiting, forming the numerous information detached islands, it is redundant and inconsistenting that the data exist in each information detached island, can't respond to the request that the data excavate in the course the data must have single view .At the same time the business systems are all the process system of on-line affairs,the online affairs of real-time processing, can't adapt to the data and excavate and use the extensive frequent search operation in the course .So we must set up customer information data warehouse of enterprise layer, gather different on-line affairs customer datum of process system, offer a datum environment to a correct, intact and single customer. At the same time the system must be able to also integrate the instrument to dig up of specialized data and data analysis, represent tools, offer the convenience that the policymaker uses and carries on performance analysis systematically.The main goal of the paper is to elaborate mobile business analytical system concept and the basic system structure. It elaborates from the subject selection of the business analytical system, the data extraction, the purification, the loading, the front displaying of the business analytical system, the data mining based on the customer loss and so on several aspects. It elaborates emphatically the process which uses the data mining technology to build the customer loss model. This paper key point lies in the multi-dimensional model establishment of the customer loss, the the data mining of customer loss model, model selection and the model appraisal.