Development Strategy Research Of The Zhongtian International Engineering CO.,LTD

Face the increasingly mature market economy in our country, the businessenterprise environment of outside and inside changing continuously, anycorporation who hope achieving success and developing must proceed to theenvironment to predict accurately with analyze in order to enhance benefit andestablish tactics and guidelines ahead of schedule. In our country, affected by planeconomy, there are a lot of corporations with different scale who engage designingand consultation services. With the global economic integration is coming into beingand economic reform in china gradually progress, these corporations will face morerigorous challenge and competing. How to beg to exist in competition? How todevelop the current advantage but evade the bad situation? It is important to acorporation to establish a suitable tactics. In this thesis, according investigation tocement industry and market of domestic and overseas, combining work practices andexperiences in The ZhongTian International Engineering Co, ltd for many years,basing on the related strategy management theories and analyzing methods , theAuthor probes into some tractics and guidelines for this corporation. Meanwhile, theAuthor also hope some analyzing methods and conclusions can be help to relatedcorporations while they making tractics.This thesis is divided into six parts proceeding treatise totally:The first, lay out the present condition of the ZhongTian InternationalEngineering Co, ltd, point out the research contents and study meaning of the thesis.The second, introduced the related strategy theories and analyze methods.The third, proceeded the analysis with the profession environment to the exteriorenvironment of the corporation.The fourth, through analyzing the interior environment of corporation , theadvantages and disadvantages are analyzed in this part with focus on analyzingopportunities and threats by SWOT analysis method. The fifth, concludes the tractics and guidelines of the ZhongTian InternationalEngineering Co, ltd.The sixth, homologous plan and guarantee measure is established and excutedsurrounding strategy of the corporation .