Stratagem Of Chinese Stone Corporation Base On Analysis Of Market

The output of Chinese stone material, domestic consumption of stone materialand the output of block and natural granite are all in the first place in the world.Compared with flourishing Chinese stone material market, China is lacking in thesupporting global first-class stone material enterprises, which own a long-termstrategy. The stone material industry is also short of a sustainable developmentlayout.This essay just aims at the present situation of domestic stone material marketand has done the strategic research into the Chinese stone material enterprises.First, the writer gives an introduction about domestic abundant stone materialresources and correlated policy, and analyzes the characteristics of our nationalexisted stone material enterprises, that is the low content of technology, the largeconsumption in the resources and energy sources, the low price in the internationalmarket and the shortage of enterprise's core competitive ability. It points outthat the line-up of domestic stone material enterprises need adjusting, andenterprise's competitive ability needs strengthening badly. After that, the essay,based on the supply and demand data in the recent stone material market, forecaststhe approaching demand and output of our national stone material industry, usingthe method of linear regression as well as grey medium and long-term load forecast,and reaches a conclusion that domestic stone material industry has a largedevelopment space and presents flourishing demand-supply situation, and stonematerial industry will more and more depend on the international market. Based onthe present situation of Chinese stone material industry and the forecast ofapproaching development trend of stone material market, the essay focuses on thestrategic research into stone material enterprises. Through the analysis ofenterprise's SWOT, establishing the basic competitive strategy such as theassociated strategy, the sustainable development strategy, the talents strategy,the branding strategy, and the market internationalization strategy and so on. Italso makes up enterprise' marketing in the strategic way, and puts emphases on theestablishment and applying pattern of the product strategy, the pricing strategy,and the marketing channel strategy. At last, the essay proves stone materialstrategy's feasibility and great potential in Terart Stone Corporation'spractice.