Study On The Development Of Agritourism In Beijing

Agritourism is an emerging industry composed by agriculture and tourism. It is developing fairly fast in Beijing and it has been one of the most important parts of the socioeconomic system in Beijing.Based on the previous fruits of agritourism research, in this article we systematically analyze agritourism from seven aspects, i.e., the conception, the peculiarity, the generation conditions, the development stages, the functions, the classifications, and also its development at home and abroad. We expound the generation and development of agritourism in Beijing, putting emphasis on both demand and supply. As to the demand aspect, we first relate to the fact that agritourism has been a hot spot of tourism demand. Then we analyze the consumer peculiarity in Beijing. On this basis, market segmentation is made. As to the supply, we primarily discuss the agritourism in Beijing in the frame of the classic SCP theory. Then we make an analysis of the styles, layout, the products and marketing of the managing body. Next we put forth four managing patterns, including "enterprise" pattern, "garden + enterprise " pattern, combination pattern and individual pattern. After that, we analyze the economic results of agritourism managing in Beijing with econometrics method. Meanwhile we discuss the balance of demand and supply. Based on the above analysis and considering the influencing factors, we put forward to our overall thoughts for development of agritourism in Beijing. Then we elaborate the strategy for industry organization and layout, followed by the applicable suggestions for government. In the end, a detailed analysis of two typical cases is made, the Sangao S&T Agriculture Demonstration Garden in Shunyi district, and Xiedao Ecological Holiday village in Beijing, and then a comparison between them is followed.