The Research Of Chinese Hi-tech Enterprise's Technology Standardization Control Under Network Externality

As the high technology develops so fast and the global economy becomes integrative, it makes the Hi-tech enterprises face so much risk and uncertainty. Recently the standardization competition (for the fares of patents), and European countries, Japanese and American antidumping to China, it says that the standardization takes an important role in the hi-tech enterprise's prosecution and trade. This paper analyzes and discusses the tactics of the Hi-tech Enterprise's standardization control under network externality. We also explain the concept of Hi-tech Enterprise, accounting for the particularity of Hi-tech enterprise's standardization control under network externality. The network externality concept is discussed necessarily in this paper at the same time. The inner and external environment affects the Hi-tech Enterprise' standardization control, but as the article completes under network externality, so this paper has to pay attention to the consumer based scale, the peculiarity of consumer, the consumer's expectation for the network externality. In the process of Hi-tech standardization control the power of governments and politics can't be neglected. Realistically on the side of the enterprise development and the nation's competitive power, the tactics should consider these circs. This paper adopts Game Theory Model to discuss three types of enterprises which play Cournot Game under Network Externality. Under different conditions, they take different tactics. As the limited knowledge, this paper can't deal with every type of Hi-tech Enterprises in the research condition. This paper only choses 3G as a case to study, to advance TD-SCDMA's tactics. At last, this paper makes a lot of constructive advice to the national Hi-tech Enterprises. The Knowledge Management should be imported in the Hi-tech enterprises, and Chinese government should offer an aspiring environment to the Hi-tech enterprises. Hi-tech Enterprises should conform the chain of Hi-tech industry, form enterprise clusters, and upgrade their competence.