A Statement About T Brand Construction In The Visual Angle Of Public Relations

With the development of technology, the right of brand had transferred from producers to different consumers .Brand is no more controlled by the Brand-control department of the producers in stead .It have the freedom to breath and the necessarily transformation for survive under the pressure. Everyone can feel , the integrated of global marketing. But it is not good news to all the competitors of marketing , because the competition of world's incarnates more on the conductors and the brands, names the competitions of .NMC and theirs brands .So the construction of superior brand is the trend of time. This text discuss the role and affection of PR in the figure of brand from the latest PR theory's development point of view on the basis of great of translations .First ,it discussed the essentiality of constructing brand in the view of times transform, the same time open out the different role of PR in commonness stage and individual stage; Second, it expatiated the role of PR in the brand construction according to the comparative advantages of AD; Third , the text did its best to find the latest theory of PR to brand construction; Finally, with the direction of these theories, the text analyzed the practice of PR in the brand construction from three lays of PR of construction , PR of ecological , Crisis PR .These analyses not only builded up the role of PR in the stage of brand, but also offered new visual angle and strategies for brand construction.