Study And Application Of CRM In Sichuan Keying Electronic Ltd.

With the development of information technology and the rapid progress of Internet-economy, the conventional commercial mode is changing radically. In many trades, more homogeneous are the products and service provided by diverse enterprise; more candescent is the competition among them, and at the same time the expectation of customers is being higher for quantity value and individuality. So the loyalty of customers is a significant factor and the foundation of enterprises' predominance. The appearance of CRM based on the B/S technology became a key to the situation.In this paper, the elementary conception, constitutes of system, correlative technique, procreant background and the developmental status in home and abroad of CRM were first recommended. Then analyzed the need and feasibility of implement CRM in small and medium-sized enterprise based on current network economy. Lastly, via the study of CRM in the keying electronic Ltd, answered the realistic meaning, existent problem, attentive proceeding in implementing CRM.In the paper, actual instance and process of implement CRM in Sichuan keying electronic Ltd is described particularly, and hope there will be referenced value to the vast small and medium-sized enterprise.