Research Of Changchun Fengyue Company International Management

The internationalized management of automobile industrial enterprises is a new development tendency in world economy in recent 20 years. This thesis mainly expounds the necessity and inevitability for Chinese industrial enterprises to carry out internationalized management the theoretic basis and study method of internationalized management the development processing and characteristics of internationalized management the present situation and problems of internationalized management and puts forward some relevant countermeasures of internationalized management. this thesis mainly introduce changchun fengyue company countermeasures of internationalized management. The thesis mainly includes five parts .Firstly, it introduces the research of the world automobile industry in motive purport and method. Secondly, it depicts the new waves of the auto industry's internationalization, globalization and transnational merge. Thirdly, according to the status question of Chinese auto industry and the opportunity VS challenge as china access to the WTO, the thesis puts up some countermeasures for the development of Chinese auto industry. Fourthly, analysis of opportunity VS challenge with FAW. Fifthly, analysis of opportunity VS challenge with changchun fengyue co. of SFTM In 1990's, because of the saturation in the traditional market, the discrepancy between the potential demand and the actual demand in the new emerging market, and the economy slump for ten years of Japan, the world overall auto production increases slowly. As for the trade, it grows stably. In the meanwhile, great changes have taken place in the auto industry with the combination of the microelectronic technology and the traditional auto manufacturing technology. The world auto industry has taken on a more internationalizing and more globlizing look, international capital cooperation and international technical cooperation play a key role in this trend. In facing of the acute competition, how to develop the Chinese auto industry as china's entry into the WTO? How to seize the opportunities for great development while counterattacking the challenges? The thesis offers propositions in three levels:the suitable strategy for Chinese auto industry should be the combination of the import-substitution strategy, the export-orientation strategy and the cut-across strategy. As for the development pattern, china should stick to the self-development pattern, followed by the joint-venture and the foreign capital dominant pattern in the meantime. Only by pursuing the above-mentioned strategy and pattern, together with some adequate policies can Chinese auto industry grow into the key industry of the national economy. As the first automobile company, since the 80's, it has began the course of combination with international auto industry. Now it have three associates: Folkswagen,toyota,mazda. Despite of both of them have acquired large benefits, but they have different goals, FAW wants technology—core of automobile , foreigners only want benefits.changchun fengyue company of SFTM is joint venture of faw and toyota, it produces Land Cruiser and Pruis. Both of them are the top end production in toyato, As the manufacturer, it should seize the opportunities of new technology, in order to make our industry grow into the key industry of the national economy. The fifth part. In the light of the problems mentioned above, the author puts forward the entire guiding principles for the development of internationalized management in changchun fengyue company, that is, to make clear the importance of internationalized management, set up consciousness for developing internationalized management, and confirm strategic phase of internationalized management for our automobile industrial enterprises. On thus basis, puts forward the area developing strategy of internationalized management for our state industrial enterprises.that include five ideas: First striving for the impartiality competition environment. Second both of importing high-technology and independent production exploitation. Third joined into the economic globalization. Fourthly cultivating his own parts enterprise. Fifthly anabasis of peak automobile industry step by step. Sixth promoting the administrion by cultivating and selecting talents. Seventh enhancing the integration competition by the combine.