Research On Zone Tourism Brand Evaluation Method

Tourism Branding research dates from the latest five years, The Tourism Brand researchhas developed rapidly after the word "Tourism Brand" first appearance, and the relevantresearch documents has increased by 51%, which has increased from 5 to 59 since 2000, thereare 181 articles in this 6 years. The field of Tourism Brand relates to "Scenic Tourism Brand","Tourism Product Brand", "Tourism Commodity Brand" "Various Scale Tourist Brand","Tourism Brand System", "Tourism Brand Effect". But the research depth is not enough, thereare only 36 articles published in Central Periodical and 10 articles published in geographicalCentral Periodical of these 181 article, which show that mainstream scientist have notattached importance to "Tourism Brand" research. While scientists other than geographersstudy this field much more, which show that the intersection and infiltration of "TourismBrand" research are difficult. This also lies on research of the subject sense and challengefrom a geography lig ht.This paper emphasizes study Zone Tourism Brand, aims at constructing the ZoneTourism Brand evaluation on the basis of Tourism Brand hierarchy. This paper based on amass of data, and constructed a "Zone Tourism Brand Evaluation System" by statistics andcorrelation science analysis which integrate " Tourism visibility index", "Brand touristresources index","Tourism brand environmental indicators". And then positively study theconclusion from macroscopical, midrange, microcosmic, make aTourism Brand evaluation onChina, Henan province, Nanyang city, the positive study indicate that the overall evaluationsystem suitable to the actual instance of China tourist industry, and have a good practicability,.At last summarizes conclusions which have practical and instructive meaning.