Products Strategic Research Of Casual Labourer Of Shandong

With the rapid development of technology innovation and globalization, engineering machinery industry is confronted with challenges and chances. It is a burning question that how to make a scientific, definite and effective product strategy to let the company hold definite and long term orientation of product development.The paper aims at ShanDong LinGong Company, it analyses deeply the practical problem of ShanDong LinGong Company which bases on the investigation and practice under the theories of business administration and strategy administration. By using the methods of quantitative analysis and qualitative analysis such as ETOP and AHP etc, the paper analyses objectively external and internal circumstances of ShanDong LinGong Company. Then, the paper makes viable product strategy by using SWOT theory. Moreover, it selects the final product strategy by using the evaluation method of GWS(general weighted score).Finally, the paper points out the importance of product strategy and offers the specific ways of implementation and control of product strategy. With the use of product strategy at present, the paper will makes its contribution to the development of ShanDong LinGong Company.