Analysis On Imported Retail E-Commerce Market Based On The Perspective Of Consumption

In the past decade,the contribution of consumption has been improved in China.And the economic structure has been adjusted to the new stage of development dominated by consumption.At the same time,with the popularization and development of the Internet,as well as the digital upgrade and the promotion,the consumption has gradually started to change and transform.Chinese consumers entered a new era of consumption.In addition,the global economics was continued depression which was caused by the financial crisis of 2008.With the advent of the Internet era,traditional bulk trade has gradually been replaced by small,multi-frequency cross-border electronical commerce.With the continuous deepening of opening-up,the global Internet era approached gradually,and China’s huge domestic consumer demand was gradually expanding to the whole world.Therefore,this paper based on the background of the transformation of consumption and trade,and we chose one of the hottest business which was imported retail e-commerce in recent years as the research object.We have teased the historical evolution of import retail electronical commerce in China.In particular,the relevant research work was carried out mainly from the following aspects.Firstly,we have extended the analysis from the existing research by analyzed the relationship among consumer characteristics,e-commerce transactions and residents’ consumption.We have divided consumer characteristics into fiver perspectives: the average age,the sex ratio,the urban and rural structure and the educational structure based on the national conditions of our country.We gathered the panel data of 30 provinces and cities in China from 2005 to 2016 to establish the model respectively to do research.At first,this paper analyzed the different effects of different characteristics of the consumer on the electronical commerce transaction,and then analyzed the interaction between the electronical commerce transaction and the consumer characteristics on the consumption expenditure of our country.We found out that the interaction effect was existing in our empirical analysis.And then,we have analyzed the indirect effect of the different structural features of the population on the consumption expenditure by e-commerce transactions.In the context of the analysis,the research belonged to expanded research to the traditional electronical commerce transactions and consumption growth,which made a good foundation for the research on the development of imported retail electronical commerce.Secondly,this paper has teased the time of the domestic development of the imported retail electronical commerce,and summarized the important and representative documents issued by the corresponding regulatory authority in recent years.In addition,we have also compared the differences of logistics mode and the tax rate in different stages of cross-border electronical commerce.From the analysis of the context,it belongs to the macro context of the development of imported retail electronical commerce in China,which lays a foundation for the analysis to the problems encountered in the current development of imported retail e-commerce in China.Thirdly,this paper based on the current stage of the development of domestic imported retail electronical commerce,which was the relevant policies and regulations coming out.We used the evolutionary game theory to analyze the mutual game process between the enterprises and the regulatory agency of the imported retail electronical commerce.In addition,we used the Bertrand model to analyze the game process between the the traditional trading enterprises and imported retail electronical commerce enterprises.Then,this paper based on the theory of consumer behavior,analyzed how imported retail electronical commerce enterprises increase sales by using different cross-border entry mode of commodities,different pricing mode and manage online commodities of consumers among intense market competition.In this paper,the real data on the large-scale cross-border electronical commerce platforms were excavated by the Python.The sectional data and panel data regression analysis method was used to analyze how to increase sales of imported retail electronical commerce enterprises.The results showed that the factors such as different cross-border entry mode of commodities and online reputation could increase the sales of imported retail electronical commerce enterprises.From the analysis of the context,it was a problem that need to be solved at present in the development of imported retail electronical commerce industry.Fourthly,this paper has solved the problem that what kind of online comment was effective for imported retail electronical commerce consumers,by using behavioral economics,and based on perspective of the consumer behavior.Factors that affect the effectiveness of the on-line comments were analyzed by Tobit regression.Also,the moderating effects of different electronical commerce platforms and different prices on the effectiveness of online reviews were compared.From the analysis of the context,they were dilemmas that imported retail electronical commerce industry would face in future.Compared to the existing research literature,the characteristics and possible innovation of this paper were mainly reflected in the following aspects.Firstly,this paper provided demography for electronical commerce to promote consumption growth by analyzing the relationship between the structural features of the consumers and the consumption growth in the electronical commerce environment.And this paper also put forward some suggestions for consumption upgrading and economic structure adjustment.Secondly,this paper based on the introduction of the imported retail electronical commerce “positive list” in 2016.We have used the game theory and the Bertrand model to analyze the decision-making behavior of the imported retail electronical commerce enterprise.The problem that the imported retail electronical commerce enterprises faced such as the supervision by the government and competition of peers were well solved.And it was worthy of reference and application by imported retail electronical commerce enterpriseThirdly,this paper based on the consumer behavior theory,analyzed how imported retail electronical commerce enterprises promote sales by improve different pricing mode,different entry mode of commodities,and managing online comments of consumers.Then we collected samples from Tmall International,based big data method theory,using sectional data and panel data method to do empirical analysis.Conclusions provided scientific reference for the enterprise to improve the competitiveness and the rapid and healthy development of the industry.Fourthly,this paper based on the problem that imported retail electronical commerce developed not too long in China that consumers were not familiar with the process and relevant requirement.We has extended the research on the effectiveness of online reviews from traditional e-commerce commodity trading to the field of imported retail e-commerce,has got some similar conclusions with previous study on traditional fields.We have also took samples from the largest comprehensive and self-supporting imported retail e-commerce platforms in China,and did empirical analysis based on platform dimension and price dimension.This paper provided information from the perspective of consumers for the management of online reviews to e-commerce platforms,as well as suggestions for consumers to browse online reviews when buying overseas online.In summary,this paper has introduced imported retail electronical commerce as research object on the basis of the adjustment of domestic economic growth structure,the transformation of foreign trade and consumption mode.We have expanded the research results form existing researches by teasing the domestic development,relevant policy measures and logistics tax of imported retail electronical commerce.We have analyzed the competitive advantage of imported retail electronical commerce enterprises from the consumer behavior theory.We teased the historic evolution of imported retail electronical commerce in China and proposed solutions through the academic method.It was practical significance to the development of the industry and the adjustment of the economic structure.In the aspect of research theory,this paper has introduced classic theories such as competitive strategy theory,the dynamic game theory,the consumer behavior theory into imported retail electronical commerce.We systematically analyzed the development process and trend of this industry in the angle of academic theory.We have solved the new problem in the new field with the classical method.This paper has certain practical application significance.In the aspect of the research method,this paper has not only teased the development process through the theory,but also has used empirical analysis of data mining,field investigation and data modeling.It solved new problems by classical methods,also has some practical application significance.