Analyses And Strategy Study Of Shenyang Automotive Industry

Automotive industry is a pillar industry, which typically represents the industrialization level of a nation. It's also a capital and technology intensive with obvious scale economy and closely related with other industry. In recent years, China Auto industry has made rapid development, the auto market is more and more competitive. Shenyang automotive industry is based on Brilliance Group, and by now, there are seven automobile companies in Shengyang , 130 parts and components suppliers. Mainly products are light bus, MPV, middle and top grade sedan and light-duty truck, Shenyang auto is in the important position of Chinaauto industry.This essay analyzed the environment of global and Chinese auto industry, open out global and Chinese auto industry developing model and developing strategies, using SWOT analysis method and Michael Porter's diamond model framework, systemic analyzed the external and internal environment and strengths and weaknesses of Shenyang auto industry. Concluded some problems of Shenyang auto situation. First, the production structure of Shengyang auto industry is unreasonable, the capability is overplus;second, the ability of research and development of Shenyang Huachen Auto Group is not enough strong, the cycle of new product researching is too long and can not building relative competitiveness;third, the auto parts and components suppliers of Shenyang can not meet the demands of auto companies, Shenyang automotive industry need high technological parts and components. Forth, the management system is imperfect because lots of them are state-owned company, Shenyang municipal government can not give them enough support.This essay put forward the chain of thoughts of development, the principal of developing strategy programming, the target of developing strategy and the structure of developing strategy.At last, proposed the measure that insure target of the developing strategy coming to be true.